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CO-LOCATED EVENTS

Market Access Redefined.

October 05 – 07, 2025 | Maritim proArte Hotel, Berlin

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Europe's Must-Attend Event for the Market Access Professionals in Pharma, Biotech and Lifescience.
Pharma MARCON is the leading Market Access event for Pharma and Biotech in Europe bringing together 120+ senior MA and pricing professionals from across the pharma and biotech landscape for networking and exchange. Join us now and discuss the key industry topics and to create new partnerships! We look forward to meeting you in November!

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“Strive not to be a success, but rather to be of value.”

Albert Einstein

SPEAKERS & MODERATORS

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    KEY TOPICS

    Regulatory Frameworks: How to navigate intransparent and dynamic regulatory frameworks?

    Beyond the pill: How to provide extra value to your payers?

    Data & Market Access: How to effectively use RWE data for a better market access strategy?

    Market Access Strategy #1: How to establish a multi-channel payer engagement strategy early on?

    Market Access Strategy #2: How to tailor your market access strategy to the specific market challenges?

    EU HTA directive: How to prepare for the new EU HTA directive?

    Patient centricity: How to incorporate patient centricity into your payer strategy?

    Digital Transformation & Disruption: How to make digital disruption your ally, and not your enemy?

    Health Economics: How to increase the role of Health economics in your market access strategy?

    Agile Market Access Strategy: How to become more agile in a volatile economic environment? How to establish a solid but agile Market Access strategy early on?

    Strategic Market Access Planning: How to define the right business opportunities & challenges for specific R&D markets and what are guidelines for developing a global market access strategy?

    Pricing and reimbursement: How to choose the right model that works best for an individual market?

    Stakeholder Monitoring & Analytics: How to monitor the changes in stakeholders’ needs and translate the knowledge into flexible access strategies?

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    we.HAVE
    PARTNERS

    Pharma MARCON is the leading European knowledge & project exchange platform bringing together 120+ senior level intelligence, market access and pricing strategists, evangelists and practitioners from the pharma and biotech spectrum.Position your business as a thought leader. Join our partners today!

    THE EVENT AT A GLANCE!

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    ATTENDEES LIVE
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    HOURS OF NETWORKING AND EXCLUSIVE ONE2ONE MEETINGS
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    WHAT OUR ATTENDEES SAY

     Market Research Director Olivier Pou
    Very engaging with my peers. I took very interesting insights and learnings from it.
         Director Commercial Policy & Pricing, Partners and eCommerce Loon Lee
    Finally an event for CI/MI with sufficient balance of tactical content.
         Vykintas Marscionka
     The event was useful to compare and contrast the MCI functions in pharma and diagnostics.
    Roche Diagnostics International AG     Katerina Marenova
    Really well organized. Good to have the chance to switch between Pharma and Non-Pharma stream. The roundtables were very interesting.
     Sotio A.S.     Damien Evrard
    Good mix of plenary sessions and interactive session in smaller groups maximizing the possibility to learn from other peers.
     Sanofi Pasteur     Kathy Surry
    Friendly, informative, and worthwhile.
     Smiths Medical     Sanobar Syed Thank you for the opportunity and creating an engaging platforms to get the best minds together. BeiGene Anders Holm Jessen It was two days of very nice and inspiring conversations. Great to meet so many fellow MI/CI practitioners. WSAudiology Sodiq A. Adeoye
    Friendly, informative, and worthwhile.
     Merck Life Science
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    MULTI-TOUCHPOINT
    NETWORKING!

    Industry Case Studies

    Selected industry case studies provide insights into new strategic approaches, project planning, and operational execution. Learn from the most successful practices and leverage these real-world results for benchmarking against your competitors.

    5+ World Cafés Roundtables

    Engage in multiple themed discussion rounds with rotating topics, participants, and group dynamics.

    Pre-event Networking Sessions / Icebreaker

    Join moderated roundtables the evening before the first conference day. The Icebreaker offers the perfect opportunity to kick off the event in a relaxed and informal setting.

    Panel Discussions

    A moderated conversation where industry experts explore current and future topics from multiple perspectives.

    Say Hello! Networking

    As the name suggests, you'll have 3 minutes to meet fellow attendees and learn why they're here. Be sure to hHave your business cards ready!

    Individual One2Ones

    Schedule exclusive, pre-qualified one-on-one meetings with potential customers.

    Networking Dinner

    Unwind and enjoy great food and drinks in a relaxed atmosphere — the perfect way to conclude an exciting and eventful day.

    Challenge Your Peers

    Collaborate with colleagues and peers to discuss industry challenges and work together to develop tailored solutions with all participants.

    Solution Study

    Explore selected examples from our partners that showcase current trends, innovations, and practical implementation possibilities. Learn from their most successful projects and leverage their services and technologies to tackle your challenges.

    Live Streaming & Event Platform

    Make meaningful connections! Our digital platform uses intelligent matching to help participants discover the right people to meet.

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    we.LOVE
    BERLIN

    Join us in Berlin and relax while doing business in our 5 Star Venue Hotel

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    ALL INCLUSIVE EVENT PASS

    € 3.249

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    PREMIUM EVENT PASS

    € 2.749

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    STANDARD EVENT PASS

    € 2.549

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